LG C15 55″ e 77″: two brand new models now available.

This is everything you love about TV — elevated in every way.

LG OLED is the pinnacle of TV experience. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder.

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that gives you the ultimate viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

SELF-LIT PiXELS. 100 million reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels allowing for infinite contrast, 100% colour fidelity and the sharpest pixel-perfect details. The result is a viewing experience like no other.

OLED puts LED in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.

If you’re looking for the pinnacle of TV experience, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want a TV to be.

Brains that will blow your mind.

AAt the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, the brain of the TV, capable of automatically detecting and optimising the content you are watching for the ultimate picture and sound experience.

AI Picture Pro: this is what pro looks like

Using a vast database of over one million visual data points, the deep-learning algorithm recognises content, removes noise, and optimises picture quality.

AI Sound Pro: sound turned up to pro

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimise the sound by genre for a more immersive experience.

Voice Command: your central hub of convenience.

LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant and Amazon Alexa built-in, you can control your LG OLED TV with your voice and access entertainment faster.